Your Partner in International and Graduate Student Enrollment Management
Hobsons provides colleges and universities with a comprehensive, integrated marketing program to help them recruit international and graduate students more effectively, efficiently, and easily through:
Research
Hobsons conducts research to learn about our industry, clients, and students through surveys and focus groups. As a result, Hobsons' products are developed by the market and for the market—flexible enough to move with trends and brand your school in students' minds.
Branding
Hobsons' high–quality print guides and user–friendly Web sites help brand your school to students. Our print guides contain articles from experts in education on topics important to your market. Our Web sites do not require registration and contain dynamic content changed regularly to keep information fresh and increase results in searches.
Lead Generation and Qualifying Program
Hobsons' Lead Generation and Qualifying Program provides you with not only more leads due to our shorter information request forms, but higher–quality leads as well. We gather student information via reply cards and through our Web sites, and qualify the leads based on student interest. As a result, you spend less time and money converting these leads from applicants to enrolled students.
Fair Representation
Hobsons' international and graduate student marketing reps develop partnerships, attend international and graduate student fairs, conduct student focus groups, and distribute guides at 164 international and 159 graduate student fairs. Hobsons has also opened three new international offices to reach international and graduate students in Sao Paulo, Brazil; Hyderabad, India; and Wanchai, Hong Kong.
Client Development Team
Our Client Development Account Managers work with you to implement your advertising, review the effectiveness of your campaign, and consult with you throughout the year. Each quarter you will receive a Client Account Summary specific to your school and a follow-up call to answer any questions you may have. Your Client Development team is in contact with you through the entire process.